Superchic[k] was conceived after being on the road and listening to the issues junior high and high school kids face. As you know, America has become a toxic environment for kids to grow up in. the only role models are beautiful, thin and sexually active. It's become a culture where good looking is valued more than being good. We want to give these kids an alternative role model.
We're trying to make the world "safe to be ordinary." We're taking biblical truths and putting them in a very relevant context for the kids. including non-Christians. Our heart breaks for these kids - especially the 13 and 14 year olds girls who have learned that there's a very direct equation between being sexual and getting attention. which is the closest thing to love many have ever felt. We're trying to show kids there's a better way.