Building a platform has never been easier. It's not about being picked by a gatekeeper, investing thousands of dollars in consultants, or understanding complex technology. That may have been the ticket five years ago, but not today. Social media technologies have changed everything. Now, for the first time in history, non-celebrities--people like you--can get noticed and win big in an increasingly noisy world. Michael Hyatt did it. From a social media following of zero, he has built his platform to become one of the largest in the world, as a popular blogger and highly sought-after speaker. In "Platform," Hyatt has gathered his goldmine of experiences into this concise manual on building an enthusiastic audience. Step by step. Proving that while social media may be increasingly complex, advice on how to navigate it doesn't have to be.