The Greater Goal: Connecting Purpose and Performance

(ePUB - Dec 2011)
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Using a business fable format, the authors lay out a five-point plan they call "The Star Model" that guides leaders through the process of creating profoundly motivating purpose, achieving enthusiastic buy-in from the organization, and aligning an entire organization, at all levels, to this greater goal.


  • SKU: 9781609942908
  • SKU10: 1609942906
  • Title: The Greater Goal: Connecting Purpose and Performance
  • Publisher: Berrett-Koehler Publishers
  • Release Date: Dec 02, 2011
  • Pages: 168
  • Category: BUSINESS
  • Subject: Leadership