Parable.com is the online presence of Parable Christian Stores. Click here for information about how to contact us. We are always happy to hear from our customers.
Parable Christian Stores
An association of independent retailers, Parable Christian Stores are locally owned and operated by people who love the Lord and consider their business a ministry to their community.
Each of our 25 franchise locations and over 100 member stores share a dedication to wide selection, personal service and exceptional value. Your local store offers the benefits of belonging to a national association along with the high-quality service you'd expect from a local business.
To find your nearest Parable Christian Store, call 1-888-4-Parable or click here for store locations. If you have any questions or comments, please feel free to contact us.
For more than 20 years, Parable has helped Christian retailers by providing the tools to grow their ministry. Parable Franchising can help you make a difference with a business plan for opening and operating a Christian retail store. Or, if you already own a Christian retail store, we can help you make a bigger impact in the Kingdom of God. Click here for franchise opportunities.
The Parable Group
More than 20 years ago, Parable introduced the concept of a "marketing group" to the Christian retail industry, providing high-quality catalogs, flyers and merchandising kits to independent stores.
Today, The Parable Group provides services way beyond that of a marketing group. A hybrid combination of marketing group, franchise and retail services provider, Parable offers Christian retailers a full range of marketing, merchandising and operational services.
We help Christian retail ministries succeed by making business better.
The Parable Group is based in San Luis Obispo, California.
How to become a Parable Christian Store
At Parable, our mission is to resoundingly impact the kingdom of God by equipping Christian retail ministries to be successful, sought-after havens of Christ's love. To that end, we offer two options for independent Christian retailers:
- Parable franchising: Conversion to the Parable brand for existing stores, or a new franchise program for start up businesses.
- Parable membership: Marketing and retail services to assist existing stores with direct mail promotions.
Please visit our retail opportunities site to learn more about the benefits of becoming a Parable franchisee or member store.
To fill out a preliminary interest form for a Parable franchise, please click here.
How to have your products featured in a Parable Christian Store and/or on Parable.com
At Parable, we believe Christ-centered products can change people's lives, so we build relationships with publishers, music companies and manufacturers who share the same vision.
Products featured in our catalogs and flyers are chosen at regularly scheduled presentation meetings. Vendors who have completed an application process present products to a selection board comprised of store owners, buyers and staff. These boards select products best suited to meet the ever-changing needs of our customers.
If you are interested in partnering with Parable Christian Stores and The Parable Group, please contact us.