About Us


Parable.com is the online presence for The Parable Group family of independently-owned retail partner stores, including Parable Christian Stores—the largest Christian retail franchise. Click here for information about how to contact us. We are always happy to hear from our customers.

Parable Christian Stores & Parable Partner Stores

As an association of independent retailers, Parable Christian Stores are locally owned and operated franchise stores run by people who desire to resource their community with Christian products.

Each Parable Christian Store shares a dedication to wide selection, personal service and value. Your local store offers the benefits of belonging to a national association with the high-quality service you'd expect from a local business.

Parable.com also services locally-owned non-franchise Parable partner stores with online retail solutions.

Click here to find the nearest Christian retail store. If you have any questions or comments, please feel free to contact us.

The Parable Group

We help Christian retail ministries succeed by making business better.

For nearly 30 years, The Parable Group has helped independent stores buy, promote and sell products using data, technology and marketing expertise in the Christian market. The Parable Group is a leading retail services provider specializing in print and digital marketing for independent Christian stores, and delivering innovative, industry-leading marketing solutions that connect products and services to Christian consumers.

For more information, visit www.parablegroup.com. The Parable Group is based in San Luis Obispo, California.

How to become a Parable Christian Store

At The Parable Group, our mission is to resoundingly impact the kingdom of God by equipping Christian retail ministries to be successful, sought-after havens of Christ's love.

Please click here to learn more about the benefits of becoming a partner store.

How to have your products featured in a Parable Christian Store and/or on Parable.com

At The Parable Group, we believe Christ-centered products can change people's lives, so we build relationships with publishers, music companies and manufacturers who share the same vision. Products featured in our catalogs and flyers are chosen at regularly-scheduled presentation meetings. Vendors who have completed an application process present products to a selection board which chooses products best suited to meet the ever-changing needs of our customers.

If you are interested in partnering with The Parable Group, please contact us.